Bengals-Chiefs is highest rated conference title game in four years
A second-straight AFC Championship thriller between the Bengals and Chiefs delivered a four-year ratings high. Sunday’s Bengals-Chiefs AFC Championship Game averaged a 25.5 rating and 53.12 million...
View ArticleEagles-Pats lone exception on quiet opening Sunday of NFL season
Ratings and viewership mostly declined on the first Sunday of the NFL season, with Eagles-Patriots the lone exception. Sunday’s NFL national window on CBS (Eagles-Patriots in 69% of markets) averaged a...
View ArticleSecond strong showing for Thursday Night Football
Thursday Night Football has started the season with its two largest audiences since moving to Amazon. The latest edition of NFL Thursday Night Football (Giants-49ers) averaged a 6.5 rating and 13.92...
View ArticleCowboys-49ers scores record Week 5 SNF audience
Even with another Cowboys rout, Sunday Night Football continues to clean up in the ratings. The latest edition of NFL Sunday Night Football on NBC (Cowboys-49ers) averaged a 12.1 rating and 26.3...
View ArticleCowboys, not celebrities, drive NFL viewing among young women
Much like the other demographics, NFL viewing among young women is much more influenced by the action on-the-field than off. As previously noted, NBC’s Sunday Night Football (Cowboys-49ers) topped Week...
View ArticleAfternoon windows lead the way in Week 8 of NFL season
The NFL had arguably its strongest afternoon of the season in Week 8. Sunday’s NFL national window on CBS (Bengals-49ers in 72% of markets) averaged a 12.9 rating and 26.06 million viewers, marking the...
View ArticleNFL Week 10 a mixed bag as marquee windows decline
The NFL’s two highest-profile TV windows hit season-lows in Week 10. Sunday’s NFL national window (mostly Giants-Cowboys) averaged a 11.0 rating and 21.73 million viewers on FOX, marking the...
View ArticleOver 41 million for Cowboys’ rout of Washington, just shy of record
The NFL continues to give thanks for out-of-home viewing as a Thanksgiving stinker between the Cowboys and Commanders delivered the league’s second-largest on the holiday. Thursday’s Washington-Dallas...
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Thanksgiving (11/23) sports ratings: NFL, college hoops, Egg Bowl hit highs
The NFL was customarily massive on Thanksgiving Day and helped boost college basketball to its largest regular season audience in 15 years. As previously noted, the Commanders-Cowboys NFL Thanksgiving...
View ArticleOut-of-home viewing responsible for NFL’s Thanksgiving feast
Out-of-home viewing may be out-of-sight and out-of-mind, but on Thanksgiving Day it played an outsized role in the NFL’s viewership bonanza. Of the 41.76 million viewers watching Commanders-Cowboys on...
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Philly special: Eagles emerging as NFL’s top TV draw
The defending NFC champion Philadelphia Eagles may well be the NFL’s biggest television draw in the 2023 season. Sunday’s NFL national window on FOX (49ers-Eagles in most markets) averaged a 13.8...
View ArticleNFL hits Christmas Day viewership high
The NFL’s increased push onto Christmas Day continues to pay off in the ratings. The three NFL Christmas Day games averaged an 11.1 rating and 28.68 million viewers, up 23% in ratings and 30% in...
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Christmas (12/25) sports ratings: NFL hits high, NBA hits low
The NFL dominated in the ratings on Christmas Day, while the NBA took a considerable hit from the competition. The three NFL Christmas Day games averaged an 11.1 rating and 28.68 million viewers, up...
View ArticlePackers-49ers, Texans-Ravens, set 30-year marks Saturday
A thriller between two of the NFL’s traditional powers delivered a historic Saturday night audience on FOX. Saturday’s Packers-49ers NFC Divisional Round game averaged 37.5 million viewers, per Nielsen...
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Saturday (1/20) sports ratings: NFL sets new Saturday mark
The 49ers’ comeback win over the Packers not only topped this past Saturday, but every Saturday in the past 30 years. Saturday’s Packers-49ers NFC Divisional Round playoff game averaged a 17.8 rating...
View ArticleNearly 57 million watch Lions’ near miss in NFC Championship
With the underdog Lions on the brink of their first Super Bowl appearance, the NFC Championship was an especially massive draw. Sunday’s Lions-49ers NFC Championship averaged 56.69 million viewers on...
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Sunday (1/28) sports ratings: High marks for NFL Championship Sunday
Viewership for the NFL conference title games increased by double-digits over last year. The NFL’s conference championship games averaged a 25.3 rating and 55.90 million viewers, up 5% in ratings and...
View ArticleMore than 120 million viewers for Chiefs’ overtime Super Bowl win
The Chiefs-49ers Super Bowl delivered the largest (official) audience in television history. Sunday’s Chiefs-49ers Super Bowl 58 averaged 123.4 million viewers across CBS, Nickelodeon and Univision,...
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Sunday (2/11) sports ratings: Super Bowl, Caitlin Clark, NBA and golf
The Super Bowl and related programming of course dominated Super Bowl Sunday, while the non-football slate included another milestone for Caitlin Clark and Iowa. Sunday’s Super Bowl 58 averaged a...
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Super Bowl ratings breakdown: Biggest gains in young, female, demos
Super Bowl viewership increased in every single demographic, but no more than in the young and female demos that attracted so much attention this season. The biggest year-over-year gain in Super Bowl...
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